In my 16 years of experience in corporate branding, I have been involved in rebranding & developing new brands starting from scratch.

One of the peak moments of my career was when I was given the opportunity to work on a branding project for AirAsia. It was the rebranding of their Big Loyalty’s brand. The objective of the branding exercise was to create a fresh new look for the Frequent Flyer Program for the airline. Items involved in the rebranding exercise was complete Visual Identity System which included:

1. Logo Design
2. Corporate Brand Identity
3. Photography & imagery style
4. Web design concept
5. Corporate Video